Stanley/Stella Collection Upgrade: Introducing 2.0

We're excited to announce the launch of the Stanley/Stella 2.0 collection, representing a significant upgrade to our product offerings for print on demand.

In this article, we'll walk you through the discon­tinu­ations being made and actions you need to take to seamlessly transition to the new collection.


What's 2.0?

Stanley/Stella have collated partner feedback from the past 2 years to make improvements to popular styles such as the Creator, Changer, Cruiser and more.

The 2.0 collection features several key upgrades to popular products, and you can find out more details about the collection in our SS24 blog article.

100% Organic

The Changer and Cruiser now feature 100% organic cotton, enhancing sustainability and comfort.

Bigger Fit

Stanley/Stella have listened to your feedback and adjusted the fit of their products for improved comfort and consistency.

Quality Finish

Each product in the 2.0 collection boasts premium construction features, ensuring durability and aesthetic appeal.

New Colours

Explore the new colour palette, combining existing favourites with vibrant new options. 

More Changes to Keep in Mind

Key Product Details

We've outlined specific details about the changes for each 2.0 product in their product descriptions under the heading Key Upgrades.

Printing and Embroidery Decoration Merged

New styles have both DTG and Embroidery decoration merged into one product, and you can use the print location drop-down in the top-left of the product designer to choose the method you need.

Please note that while the pricing for 2.0 products remains consistent with the original styles they replace, there is an exception: embroidery now incurs the same cost as DTG printing due to recent increases in material expenses.

Transitioning Your Store

To prevent any disruption to your orders, we recommend switching to the 2.0 products as soon as possible.

There are two options to do this depending on your preferred workflow:-

Method 1 - Re-link Existing Product Listings: 

  • Head to your integration and re-link products to the 2.0 version, using the tables below as a guide.

  • Depending on your product setup, this may require you to remove or change some colours as well as replace your mockups, as certain colours are no longer available and there are new colours to make use of.

  • If you require any assistance with this method, please refer to our Help Centre articles on linking existing products. Our support team are also on hand to help.

Method 2 - Export as a New Product:

  • Create and Export new products using the 2.0 version from our website, and transfer your existing product details such as names and descriptions.

  • This will automatically upload new mockups, ensuring that your customers have the most up to date imagery available.

  • If you require any assistance with this method, please refer to our Help Centre articles on Creating & Exporting New Products

Please be aware that some colours of the new styles have been delayed due to recent strikes in Bangladesh, mainly affecting the Changer 2.0 and Cruiser 2.0. These colours are currently marked "Not Available" on our product pages, and all colours are expected to become available by Mid-March 2024.

Existing Products

The styles that are being replaced will soon be archived. If you have created a product using an original style, that product will remain available to you until it's stock is depleted, at which point we must fully discontinue the style.

To assist in making the transition as smooth as possible, we will continue to fulfil orders for existing stores whilst stock is available. More information regarding expected stock availability can be found in the tables below.

Once stock is depleted, you must switch to the 2.0 version to continue fulfilling your orders.

Rest assured, if we receive an order for an item with depleted stock, we will reach out to you to offer a suitable alternative or a full refund.

If you're a new user who has not created any products with original styles, you will be unable to view them on our website and must proceed to create products with the 2.0 collection.

Discontinued Styles with Direct Replacements

Some styles are being discontinued with direct upgrades available. Refer to the table below for details. 

Expected Availability is subject to change, and forecasts are based on an average of remaining stock levels across all colour variants of each style.

Discontinued Style Expected Availability Upgraded to
Creator - STTU755 Until 31/03/2024 Creator 2.0
Cruiser - STSU822 Until 31/03/2024 Cruiser 2.0
Changer - STSU823 Until 31/03/2024 Changer 2.0
Mini Creator - STTK909 Until 31/03/2024 Mini Creator 2.0
Mini Cruiser - STSK911 Until 31/03/2024 Mini Cruiser 2.0
Mini Changer - STSK913 Immediate Discontinuation Mini Changer 2.0
Mover Joggers - STBM569 Until 31/03/2024 Mover 2.0 (coming soon)
Sparker - STTM559 Until 31/03/2024 Sparker 2.0
Drummer - STSU812 Until 31/03/2024 Drummer 2.0
Trainer - STBU578 Until 31/03/2024 Trainer 2.0

Discontinued Styles with Recommended Replacement

Some styles are being discontinued with recommended replacements available. Refer to the table below for details.

Discontinued Style Expected Availability Recommended Replacement
Fuser - STTU759 Until 31/03/2024 Creator 2.0
Stella Chiller - STTW036 Until 31/03/2024 Stella Serena
Stella Evoker - STTW023 Until 31/03/2024 Stella Isla
Stella Expresser - STTW032 Until 31/03/2024 Stella Muser
Stella Jazzer - STTW039 Until 31/03/2024 Stella Serena
Stanley Flyer - STSM565 Immediate Discontinuation Archer

We're here to support you

We understand that changes like these may raise questions and our support team are here to help address any concerns you may have.

Ultimately we expect these changes will benefit your business and help you to streamline your product offering for Spring/Summer 2024 and beyond.

Thank you for your continued trust and partnership as we navigate this change together. We look forward to serving you with improved products for print-on-demand.

Need to get in touch?

Contact our support team via live chat Monday - Friday from 9AM until 5PM.

Contact us via email at support@inkthreadable.co.uk for a reply within 1 working day.

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