5 Easy Ways to Refresh Your Store for Summer

earth day header

Ah, summertime! The birds are singing, the sun is shining, and it's time to give your e-commerce store a seasonal refresh.

Whether you're selling on Shopify,  Etsy, or any other eCommerce platform, there are plenty of ways to liven up your shop to boost sales this season.

Get ready for some fun in the sun with these five easy tips that will help you revamp your online store just in time for summer!

trees in a forest with the sun shining through

Introduce a new colour range

Introducing a new colour range to your best-selling designs can be one of the most effective ways to give your store an instant summertime boost!

Bright and cheerful colours will capture people's attention and help you stand out from the competition.

Not only will it make your store look more inviting, but introducing new colours can also create intrigue and excitement for an older product design, meaning less effort on your part! 

People are naturally drawn to something new and fresh, so even if your designs don't change, adding a sprinkle of summertime colour could be just the thing to kickstart sales.

So why not get creative with your colour palette and see what happens?

Related articles: Stanley/Stella Spring Summer 2023 | AWDis Just Hoods New Colours

woman dancing outside in the sunshine wearing a white cap

Expand your product collection

Growing your product collection to include accessories like tote bags and caps is an easy way to boost your average basket value and keep customers satisfied with your range.

In addition to being stylish, these items also have practical uses that you can use to market them to new customers.

You can design caps that people will wear all summer or tote bags perfect for a fun family picnic adventure! It's all up to you.

Plus, with services like Inkthreadable print on demand, you don't need to worry about investing in stock of your accessories – upload your designs and let us take care of the rest!

Why not give your store a summery makeover and add some exciting accessories to the mix?

Create new accessories a woman wearing sunglasses and an inflatable flamingo, on a yellow background

Create a summer campaign

Creating a summer campaign is a great way to revive your digital marketing efforts and really get people excited about your products.

Show them the fun side of your brand with visuals of your products in sun-soaked beachy settings, and encourage customers to share their own photos wearing their purchases with an original hashtag.

To make sure your campaign stands out, get creative with it! Get crafty, take a trip to the beach and snap some photos of your own to get your new hashtag going.

Pretty soon, customers will be snapping away and sharing their summer style all over social media - giving your store plenty of attention!

Top tip: In the latest era of the internet, word-of-mouth marketing has made a comeback... User-generated content is now crucial for building brand loyalty and expanding your reach to new audiences. Think, how can you encourage your customers to share content about your brand?

yellow background with summer objects: starfish, seashells and sunglasses

Offer a start of summer discount

At this time of the year, people are on the lookout for fresh, new styles they can wear all summer long, and offering a start-of-summer discount could be just the thing you need to get customers excited about your products.

Even a small discount can significantly boost your conversion rates, and everyone appreciates a saving. Studies show that discounts can also improve customer satisfaction, letting you spread a little positivity at the same time!

So why not put together an offer and watch the orders come in? You don't need to offer a whopper, it could be as little as a 5% discount or free delivery over a certain amount, and it'll still make a difference!

Did you know? Summer officially begins on the 1st of June, 2023.

two art prints hanging on a wall, one is a sun and the other is a moon

Try a new design style

Summertime is the perfect time for a makeover! So why not give your store a shake-up and try out an exciting new design style? Whether it's something sleek and modern or something with a bit of quirk to it, changing up your visual approach can be just the thing you need to stand out this summer.

With plenty of design options – from graphic styles on Canva to hand-drawn illustrations you make yourself – there's no excuse not to have fun with your designs this season!

Want some inspiration? Check out the Pinterest board we made for Summer design styles!

By following these simple tips, you'll be sure to have your store looking seasonal in no time! And don't forget to take advantage of our print on demand service at Inkthreadable – we make it easy to freshen up your store without any hassle.

Good luck and happy summer selling!

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*Discount code can be applied to a single order with a maximum value of £50.


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