Valentine’s Day 2025 is shaping up to be a huge shopping event, with UK consumers expected to spend over £2.2 billion. That means it’s the perfect opportunity for your e-commerce business to boost sales, attract new customers, and offer unique, personalised gifts that shoppers will love.
With print-on-demand, you can easily add seasonal products to your Shopify or Etsy store without holding stock. Custom mugs, personalised gifts, and limited-edition designs make Valentine’s shopping special – and your shop the go-to for unique, heartfelt presents.
Custom Mugs: The Perfect Valentine’s Gift
Two-Toned Mugs
Looking for a standout product for Valentine’s Day? Two-toned mugs are a fantastic addition to your online store. They’re fully customisable, meaning customers can create meaningful designs, add heartfelt messages, or even match sets for couples.
Why Add Two-Toned Mugs to Your Shop?
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Visually striking: The vibrant coloured interiors (especially reds and pinks) make them perfect for a Valentine’s aesthetic.
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Highly customisable: Names, initials, romantic quotes – personalisation increases perceived value and drives sales.
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Appeals to a wide audience: Whether it’s for couples, best friends, or even a self-love treat, custom mugs fit any Valentine’s gifting occasion.
Personalised Fridge Magnets
Another bestseller for Valentine’s Day is custom ceramic fridge magnets. These make perfect keepsakes, and customers love adding personalised photos, special dates, or heartfelt messages.
Why Offer Personalised Magnets?
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Social media-friendly: Customers love sharing personalised gifts, making them ideal for organic marketing.
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Great for seasonal promotions: Offer exclusive designs for Valentine’s Day to create urgency and drive sales.
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Encourages repeat purchases: Once a customer buys a sentimental gift, they’re likely to return for future occasions.
Stanley/Stella Light Tote Bags
Eco-friendly and practical, these personalised tote bags make a thoughtful Valentine’s gift. Customers can create one-of-a-kind designs with names, dates, or messages that make their bag extra special.
Why They’re a Valentine’s Bestseller
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Everyday use: Perfect for groceries, books, or gym gear.
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Sustainable: Eco-conscious shoppers love reusable bags.
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Perfect for upselling: Bundle with other Valentine’s gifts for a complete set.
Personalised Greeting Cards
A thoughtful card completes any Valentine’s gift. Offering personalised options lets your customers add a unique touch with names, special messages, or even photo uploads.
Why Add Custom Cards?
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Enhance gift-giving: A heartfelt message adds sentimental value.
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Low-cost, high-margin: A profitable add-on to any order.
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Great for repeat business: Keep offering personalised cards for birthdays, anniversaries, and more.
Marketing Tips to Boost Valentine’s Sales
Make the most of the Valentine’s Day rush with these simple marketing tactics:
1. Order Samples
Seeing is believing! Order samples to showcase real-life product photos and videos on your website and social media.
2. Offer Valentine’s Day Bundles
Encourage larger purchases by bundling items like mugs and greeting cards. The more customers buy, the more they save!
3. Create Urgency with Limited-Time Offers
Time-sensitive promotions encourage customers to check out before they miss out.
4. Build Hype on Social Media
Countdown posts and sneak peeks of your Valentine’s collection help create excitement and drive sales.
With shoppers actively looking for the perfect Valentine’s Day gifts, now is the time to add print-on-demand mugs, personalised gifts, and themed products to your Shopify or Etsy store.
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